Albion extend partnership with Nike

2025-01-23T09:00+00:00

Lewis Dunk celebrates after Albion's 1-0 win over AEK Athens.

We are delighted to announce that the club has extended its partnership with Nike as our Technical Kit Supplier until 2030.

The extended partnership coincides with the opening of our new megastore and will see Nike continue to manufacture and supply BHAFC’s playing, training and travel wear.

Russell Wood, Albion’s head of commercial, said: “We have enjoyed an excellent relationship with Nike since 2014 and, in addition to our players benefitting from world-class technical performance kit, we have seen our sales of replica shirts and other Nike products grow year on year as the club has established itself in the Premier League and competed in Europe for the first time.

“This partnership extension also means we will be able to offer an even wider range of Nike products to our fans.

“We’re delighted that our relationship with one of the most iconic sports brands in the world continues to go from strength to strength.”