Albion extend partnership with Harvey's for five more years

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Harvey’s have been part of the matchday experience for Albion fans since the Amex opened in 2011.

Bruce Talbot

2023-07-10T09:00:00Z

Harvey's are based in Lewes.

The club are delighted to announce that we have signed a new five-year deal with Harvey’s, extending our partnership with the Lewes-based brewery to a remarkable 18 years.

Harvey’s have been part of the matchday experience for Albion fans since the Amex opened in 2011 when Albion were only one of two stadiums in the country which served cask ales to home and away fans.

Harvey’s is served throughout the stadium including the Harvey’s Lounge in the West Stand as well as Dick’s Bar, a popular meeting place for home fans on matchdays, and the Harvey’s Beer Wall.

Russell Wood, Albion’s head of commercial, said, “We have formed a wonderful partnership with Harvey’s and we are delighted it will continue for a further five years.

“Our fans enjoy Harvey’s beer on matchdays and will continue to be able to do so at the American Express Stadium for many years to come. Our thanks to Bob Trimm, and the team at Harvey’s, who are such a pleasure to work with.”

Harvey’s Brewery National Account Manager Bob Trimm said, “Harvey’s are proud to extend our partnership with a club that puts its fans first and is at the heart of Sussex.

“As an eighth generation family business and fans ourselves we can appreciate the difficulties the club has had to overcome to achieve so much success. We are immensely proud to be able to continue the journey and look forward to raising a glass of Best Bitter in celebration of more success in Europe next season!

“As they say in Sussex, ‘We Wunt Be Druv.’”