A young Albion side lost their opening PL2 fixture of the season at Lancing, but gave a good account of themselves in a feisty encounter against a West Ham side that scored a goal in each half but finished the game with ten men.
Two players made their Albion debuts in the competition, two more their first starts, while 16-year-old England youth players Harry Howell and Freddie Simmonds were also in the line-up.
Both full backs were quickly on the attack. Shannon Ruthâs side could have been ahead after six minutes when Harry Millsâs low cross from the left was nearly prodded just wide of his own near post by West Hamâs Brazilian defender Luizao. And right back Charlie Tasker blazed a decent chance over the bar after former Reading striker Caylan Vickersâ effort had been blocked.
But after 20 minutes it was West Ham who went ahead. Jacob Vickers did well to block a shot from Josh Ajala at the expense of a corner. But Albion failed to clear the flag kick and Sean Mooreâs low shot through a crowded penalty area sped past goalkeeper Hugo Fisherâs right hand and in.
The Seagulls looked to strike back quickly and skipper Jamie Mullins saw his well-controlled volley dip inches past the far post. Josh Duffus was causing problems with some powerful runs, and former Sao Paulo centre back Luizao was shown a yellow card for ending one of them with a reckless sliding challenge.
Marcus Ifill was denied from close range early in the second half when Hammers right back Junior Robinson slid in to flick away a low cross from Duffus. And then it was goalkeeper Finlay Herrickâs turn to keep Albion off the scoresheet when he blocked Duffusâs shot from 12 yards.
Robinson, previously booked, was shown a second yellow card 20 minutes from time after kicking the ball away, and Albion pushed forward in an attempt to take advantage but could not force an equaliser against a determined Hammers defence.
And in added time substitute Chukwuemeka Adiele broke away to score a second.
The Albion team: Fisher; Tasker, Simmonds, Jacob Vickers, Mills (Moulton 71); Howell, Mullins, Albarus (Owusu 81), Ifill; Caylan Vickers, Duffus.