The Terrace to open for FA Cup quarter-final

2025-03-28T09:00+00:00

We’re delighted to announce that The Terrace, our brand-new fan zone and event space at the Amex, will open ahead of schedule on Saturday 29 March for our Emirates FA Cup quarter-final against Nottingham Forest.

The Terrace marks the completion of the first phase of a major £40m investment to the matchday experience for Albion fans and is set to redefine our pre- and post-match entertainment on a matchday.

With a capacity of up to 1,000 fans – expanded to 3,000 during the warmer months – The Terrace is the biggest fan zone in the Premier League. On matchdays it will be known as the Heineken Fan Zone at The Terrace to provide an immersive digital sports bar experience with a food and drink experience featuring four new Sussex food kitchens delivering an exciting and varied range.

Deputy Chairman and Chief Executive Paul Barber said, "I know our fans are looking forward to the opening of The Terrace and are extremely excited to see these plans come to life. This investment by our chairman Tony Bloom is another step forward in enhancing the matchday experience. The Terrace will provide a fantastic place for fans to meet, watch live sport, and enjoy an excellent range of food and drink, working with top local suppliers and Sodexo Live! to deliver a high-quality offering."

On opening day, the Heineken Fan Zone at the Terrace will open from 11am-11pm. There will be live bands, a DJ set and special guest interviews while all the day’s big sports events, including the other FA Cup quarter-final between Preston and Aston Villa, will be shown on our immersive screens.

The American Express Clubhouse mezzanine of the Terrace on a matchday will be open to Amex Card Members plus up to three guests on a first come first served basis.

Food offerings include:

BITES by Steven Edwards – Gourmet burgers and beef hotdogs from the BBC MasterChef: The Professionals winner.
Lost Boys Chicken – Signature chicken dishes from a Brighton culinary favourite.
Zen – A menu featuring sandos, Asian fusion favourites and vegetarian options.
Melts – Toasties, shakes and specialty donuts, bringing a fresh take on café culture.

All food and drink will be available for digital ordering through the Brighton & Hove Albion App or via digital order points within the fan zone.

Beyond matchdays, The Terrace will serve as a year-round entertainment venue, hosting live sports screenings, Away Albion match screenings when broadcast schedules allow. It will also be available for private and corporate event hire, providing one of the largest event spaces in Brighton. To find out more about The Terrace schedule of events click here.

Claire Morris, chief executive of Sodexo Live! said: "We are incredibly proud to be working with Brighton & Hove Albion FC on this brand-new venture. The Terrace will bring an exciting and different dining experience to Albion fans, showcasing the best of local Sussex produce whilst creating a vibrant social hub on matchday. With innovative food concepts and seamless digital ordering, we are setting a new benchmark for stadium fan zones and will also be promoting it for events all year round.”