Matchday guide: Albion v Sheffield United

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Key information for fans attending our Premier League match against Sheffield United on Sunday, 2pm kick-off.

BHAFC

2023-11-10T09:43:00Z

Ferguson and Igor celebrating against Fulham at the Amex.

The countdown to kick-off begins here! Take a look at everything happening around The Amex this matchday.

Remembrance Ceremony

On Sunday, we will remember & honour the contribution of our Armed Forces community, past and present.

Joining us will be two special guest buglers from the Salvation Army to play the Last Post, as we reflect during our Remembrance Ceremony.

We will also be wearing poppy-adorned shirts which will be made available to fans through exclusive digital auctions at MatchWornShirt.com/poppy, with the proceeds raised being donated to the Royal British Legion’s Poppy Appeal.

Autographs and selfies

All players will not stop to sign or pose for selfies when arriving or leaving the stadium – as it is no longer safe to do so.

Instead, we will be offering a number of spaces for our junior season-ticket holders and MyAlbion+ junior members at every home matchday to come to the stadium early for enhanced selfie and autograph opportunities with the squad, in a safe environment as the players arrive.

For more information, tap here.

Fanzone

American Express More Machine

This match day, the American Express More Machine will be moving into the Fan Zone from 11am until 2pm.

Both Albion and Sheffield United supporters can test their football knowledge with a series of quickfire questions. Come out on top and you’ll take home one of our exclusive prizes, like a signed shirt or a pair of matchday tickets! 18+ only. American Express Only Promotion. T&Cs apply.

DISCOBUG will also be joining us in the fanzone for some pre-match tunes.

Get your matchday selfie in the photobooth located in the East Lower Stand.

Travel update

Our matchday travel scheme is in operation this Sunday, where home and away fans can travel for free on buses and trains within the travel zone on production of their match ticket.

Make sure you give yourself plenty of additional time to get to and from the Amex Stadium.

Supporters travelling by rail, please check Southern Rail’s website prior to your journey. Ensure you leave early and in plenty of time. Trains departing from Falmer post-match will not stop at Moulsecoomb or London Road.

Brighton & Hove Buses and Stagecoach will be operating a normal Sunday service across our Travel Zone.

Seagull Travel are running a full range of services, to book your seat tap here.

Mill Road (BN1 8ZF) and Brighton Racecourse (BN2 9XZ) park & ride sites will be open from 11am. Supporters are advised to arrive early as parking spaces will be allocated on a first-come first-served basis only.

EDF park and ride is open from 11am and must be pre-booked.

Full travel news can be read here.

Matchday timings

Opening Time

Closing Time

Ticket Office

10.30am

Half-time

Club Superstore

10.30am & final whistle

During match & 30-minute after final whistle

Dick’s Bar*

11am & final whistle

Kick-off & 6.30pm

East Upper & West Upper Stands*

12 noon

4.45pm

East Lower, West Lower & South Stands*

12 noon

5.30pm

North Stand

12 noon

6.30pm

The Tunnel Club

11.15am

6pm

1901 Club Lounges*

11.30am

6pm

Mayo Wynne Baxter & Focus Group Lounges*

11.30am

6pm

Restaurants*

11.30am

6pm

Fanzone

11am

1.15pm

*Please note, all bars will stop serving 15 minutes before the scheduled closing time.

Dick’s Bar is open for home and away supporters and match tickets are required for access. Please note: Fans must be over 18 to enter.

In the 1901 Club lounges, Dick’s Bar and concourses, the TV screens will be showing our Women’s First Team as they face off against Manchester City at the Joie Stadium, 1pm kick-off, which is followed by Chelsea v Manchester City on Sky Sports post-match.

Bars within East Upper, West Upper and Southwest corner stand bars will shut 30-minutes after the final whistle. For fans wishing to stay post-match, please join us in East Lower, West Lower or the North stand.

Mobile ticketing

Please don’t forget to charge your phone before you leave for the Amex and download your tickets to your phone's wallet.

Have your pass ready before you get to the turnstiles.

The tickets appear at the bottom of the Apple Wallet or on the Passes tab of Google Pay. You will be prompted to do this when you open Google Pay. If your phone does not have NFC please tap the 'Show Code' option.

Can’t attend?

List your seat on the ticket exchange if you're unable to make it and if it sells, you'll be credited the money back into your account after the match.

In line with usual exchange rules, all prices for tickets sold will be at an adult rate.

1901 Club members can use the ticket transfer for a guest to attend in your place.

Fan Conduct

Supporters are reminded to report any anti-social behaviour they witness when at the stadium.

Brighton & Hove Albion do not tolerate any forms of discriminatory behaviour including, Racist abuse, Homophobic abuse, Tragedy chanting, misogynistic & xenophobic language and Foul & abusive language. Any incidents should be reported to the Text Abuse line on 07880 196442.

See it. Say it. Sorted.